We just finished an internal exercise to help us more definitively visualize our brand. As always, these discussions become mired in disagreement (yes, I'm typically the instigator and contrarian) about how far we can push to educate clients and/or attract clients who are more open to big ideas and more willing to play with experimentation. Why do I keep doing this? We are a company that has never experienced debt (there is no sense of ROI here, whatsoever) and we have a client base made up of conservative southern corporations. I must accept the fact that we, via the democratic process with me being the usual dissenter, will always be too wary of giving our current clients too much to think about if we begin to present ourself in an enlightened way that is more attractive to the kinds of clients we actually crave—the actual enlightened and educated who are willing to push and be pushed. We not only have conservative clients, but we are a conservative company. I can admit and accept this fact though it may not bode well for my longevity. However, we as a company don't seem willing to accept this, although I'm not sure anyone internally has called us on it. Perhaps that's my new parti pris—not to fight to make us who we're not, but to hold us true to who we are, after consensually admitting it of course, by force if necessary.

It was mentioned that we've never had a client initiate contact with us because of our web site so there's no need to focus on it as a potentially targeted marketing tool to engage more forward-thinking clients. Have you seen our web site? Yet, this 15-year-veteran graphic designer (me), whose schooling was actually relative to his career, has seen many web sites bring in customers via a purposeful packaging. I've even designed them. I must be delusional.

Ah, sunny and 85°. A nice walk will do me some good.